Website Design


WHAT WE DID: Theresa Loe of Living Homegrown already had an awesome logo for her brand, but she needed an equally awesome blog to go with it. The site was designed to take full advantage of the earthy, organic nature of her content in a style that feels all her own.


Logo Design


WHAT WE DID: Differently is a clothing company Hibiscus Creative founder Jennae Petersen started with her husband. The company offers t-shirts with environmentally, socially, politically and personally conscious messages, all printed on organic or recycled cotton. The logo needed to be unique and identifiable, but simple and versatile enough to be endlessly adapted to t-shirt designs. The result is a logotype that clearly illustrates that Differently is not your average clothing company.

T-Shirt Designs




WHAT WE DID: Hibiscus is also responsible for all of Differently’s t-shirt designs.

Website Design


WHAT WE DID: The Differently website is much more loud and boastful than the logo. It has a dark, urban feel that pairs well with the sassy messages on the t-shirts. The home page features large detail images of several designs above the fold in a slide show, with thumbnails of more designs below the fold. Although the company sells its shirts via, the website is designed to be the first stop in the buying process.

Front-End eCommerce Website Design


The client came to Hibiscus with a very specific idea of how her website would function. She wanted a completely custom design to be built on top of Product Cart shopping cart software. The result was a clean design that used color sparingly to put the emphasis where it belongs: On the products and calls to action.

Email Newsletter & Banner ad design


We later designed and coded an email newsletter for aHa! Modern Living, built with tables and minimal images to maximize compatibility with a variety of email service providers. We also designed a series of banner ads in various sizes for aHa!, as well as it’s partner business, Nest in Style, a gardening podcast provider.

Media Guide Design


Continuing the colorful, clean aHa! branding, we designed a media guide to be printed and distributed to various media outlets along with aHa! products. Each sheet was designed at an increasing width with a solid color bar on the right edge. When stacked, each sheet could be identified and selected easily, even when presented inside a folder.