Hibiscus Creative is a design studio. A good one. So we spend a lot of time looking at this view:


Nice, isn’t it?

More than anything else, we’re designers. We also happen to have a lovely relationship with Mother Nature. Our job is to get to the core of what you — or your business — are about, and condense that into a brand presentation that puts the best of it on display.

We primarily design logos and websites, but we can also design your print materials, edit your writing, and brand your social channels. Think of us as the friend in your head who wants to make the most of your best ideas. We are really good at what we do, and we want to make sure our clients believe that too.

We like to think of ourselves as modern day hippies. Great designers should be able to do their job without sacrificing the planet. We take sustainability into consideration in every design decision, from the colors we choose to the paper we recommend. And in addition to all the tangible stuff, sustainability is about making sure your brand will stand the test of time. We don’t design on trend — we design for the long haul. Because who wants a logo they’ll have to change in a year when lens flares are out of style? Learn more about our green sensibilities.

If you’re looking for a design studio that will push you and your company to look, and BE, your best, do us a favor:



  • Learn as much as we can about your needs before we begin
  • Give our all to your project
  • Be professional at all times
  • Be open to your input & vision
  • Communicate openly and regularly
  • Make your project as green as we can


  • Get upset if you’re not in love with the first design
  • Promise anything we can’t deliver
  • Act like we know it all, all the time

The woman behind the screen…

I’m Jennae Petersen, and I am Hibiscus Creative. That shouldn’t sound strange coming from someone who knows a thing or two about branding.

I’ve also come to realize that I am really good at making something out of nothing — which means I have quite the imagination. I’ve chosen to use that talent for good rather than evil.

Most days.

I’m originally from St. Thomas, U.S. Virgin Islands, and my accent comes out full force when I’m around my family or angry. It seems to really amuse folks who have never heard it before.

I love my husband and daughter more than anything, along with Fuji apples, reggae music, singing, dancing, and a number of other things that will never make me famous. I have a bachelor’s degree in journalism from Howard University.