I share a lot of photos of my daughter. A lot. And while I do love shooting photos of her because she’s gorgeous, I promise that’s not the only reason I do it. I take hundreds of photos of her every week because she is a brand rep.
If you’re not familiar with the term, a brand rep is a person who represents a brand online by providing high-quality photos wearing or using their products and sharing the photos with their own followers.
If you love sharing photos of yourself or your kids and you’ve always wondered how this works, keep reading.
In this day and age when so many people are shopping online rather than in stores, small online businesses really need great photos of their products to help their businesses grow. And the truth is that many small businesses don’t have the budget to pay for expensive photo shoots or models, or the skill to take great photos themselves.
Instead, many rely on customers to send them photos of their products in use, but there is not guarantee customers will want to share them or that the photos will be good enough to use.
This is where brand reps come in.
How Does Brand Repping Work
Instead of hoping they’ll get photos out of their customers, brand repping allows brands to form a relationship with a rep, or even a team of reps. And when a rep takes on the responsibility of working with a brand and signs on as an official part of the team, we are promising to uphold our end of the bargain:
Reps get free or steeply discounted products in exchange for high-quality photos of those products in use, and help promoting the brand.
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Please understand that the reason this works without a lot of friction is that we are working with small brands. We want to help the small shop community succeed, which is why we are willing to exchange photos for no promise of payment. Big brands with multi-million dollar budgets can afford to pay you for photos and should pay you if they want to use yours.
But there are many small businesses that form great relationships with reps.
How to Get Started
Becoming a brand rep isn’t rocket science, but it’s definitely easier to do if you understand how. The first thing you should do is head over to Instagram. This is where the majority of the brand rep community lives, and it is the best place to find brands that are looking for reps.
Need a step-by-step guide?
I’ve got you covered. I took the time to write a comprehensive eBook guide for anyone who wants to become a brand rep, or who wants to get their kids into brand repping.
In this comprehensive guide, you’ll get:
- A full introduction to brand repping and all the levels of it
- A step-by-step guide to finding brands who want to work with reps
- Details on entering brand rep searches
- Tips from a veteran rep on getting noticed
- What to do after you’re chosen as a rep
- A BONUS rep tracking chart to help you stay on top of your rep assignments
This guide will save you tons of time in research and trial and error!
Still need convincing?
Take another look at the photos on this page. I shot every single one for my daughter’s role as a brand rep. The brands represented get to use these amazing photos on their social media pages and websites to help sell their products. And the majority of the products shown were sent to us for free, or bought at deep discounts.
Plus, a fun thing can happen when you’re sharing photos all the time:
The photo above went viral, and as a result, more brands approached us to be reps. Plus, the brand received tons of interest in her clothing and new sales.
If you love sharing photos and want to work with brands, what are you waiting for?