Differently Clothing

Logo Design


WHAT WE DID: Differently is a clothing company Hibiscus Creative founder Jennae Petersen started with her husband. The company offers t-shirts with environmentally, socially, politically and personally conscious messages, all printed on organic or recycled cotton. The logo needed to be unique and identifiable, but simple and versatile enough to be endlessly adapted to t-shirt designs. The result is a logotype that clearly illustrates that Differently is not your average clothing company.

T-Shirt Designs




WHAT WE DID: Hibiscus is also responsible for all of Differently’s t-shirt designs.

Website Design


WHAT WE DID: The Differently website is much more loud and boastful than the logo. It has a dark, urban feel that pairs well with the sassy messages on the t-shirts. The home page features large detail images of several designs above the fold in a slide show, with thumbnails of more designs below the fold. Although the company sells its shirts via Skreened.com, the website is designed to be the first stop in the buying process.

About the Author

I'm Jennae Petersen, the founder and lead designer of Hibiscus Creative, and I write about what I know about: Design. I also love ice cream, reggae music, singing, dancing, and a number of other things that will never make me famous. I blog about eco-friendly decorating at Green Your Decor and all things eco-friendly and beautiful at Green & Gorgeous.

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