WHAT WE DID: Differently is a clothing company Hibiscus Creative founder Jennae Petersen started with her husband. The company offers t-shirts with environmentally, socially, politically and personally conscious messages, all printed on organic or recycled cotton. The logo needed to be unique and identifiable, but simple and versatile enough to be endlessly adapted to t-shirt designs. The result is a logotype that clearly illustrates that Differently is not your average clothing company.
WHAT WE DID: Hibiscus is also responsible for all of Differently’s t-shirt designs.
WHAT WE DID: The Differently website is much more loud and boastful than the logo. It has a dark, urban feel that pairs well with the sassy messages on the t-shirts. The home page features large detail images of several designs above the fold in a slide show, with thumbnails of more designs below the fold. Although the company sells its shirts via Skreened.com, the website is designed to be the first stop in the buying process.