Logo Redesign

Pollynation founder Carlithea Abram initially came to me because she wanted to redesign her packaging to be more retailer-friendly. She wanted branding that would stand out on shelves and be distinctive and memorable, as she had just begun signing retail clients. I suggested that the Pollynation logo, while fun, needed a redesign to better fit her new direction and her desire to upgrade the brand. The result was a logo that still feels true to the brand’s roots, but feels crisp and professional — like a brand you can trust.


A Note from the Client

Almost 10 months ago, I set out to refresh my brand of vegan, health conscious, energy-infused hair & skin care product packaging to better reflect who the brand is, what problems it aimed to solve, and what consumers should expect. It has been a journey…I was on the hunt for top-notch designers who instantly understood my vision and vibed with me. I lucked up and found Jennae Petersen, founder of Hibiscus Creative. What a blessing. She is talented, fueled to do what’s right, and has been fantastic to work with. A true blessing. My vision has been realized and beyond. Thank you, Jennae. My pockets are kind of light, lol, but it has been worth every cent.

— CARLITHEA ABRAM, FOUNDER & CEO, POLLYNATION


Packaging Redesign

The packaging redesign was the next challenge. We set out to communicate the Pollynation brand story through color and imagery, and we wound up with a creative, distinctive brand that feels like it’s made with care, but would be perfectly at home on the shelves at your nearest Whole Foods.


WordPress Website Redesign

VISIT THE SITE: www.pollynation.com

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